Taco Bell is testing a new concept that focuses on specialty drinks in Chula Vista.
The Live Más Café officially opened on Monday, Dec. 9, taking over an existing Taco Bell drive-thru at 1548 E. H St.
Beverages include Refrescas, Taco Bell’s version of aguas frescas in several fruit flavors and Churro Chillers, shakes topped with cold foam and churro pieces in flavors such as Mexican Chocolate, Cinnavanilla Coffee, Wild Strawberry and Caramel Cafe.
The menu also includes iced or hot coffees such as Vanilla Crema, Cinnabon Caramel, and Mexican Mocha.
Taco Bell food items are also sold at the restaurants, according to representatives.
“This new model highlights Taco Bell’s plan to disrupt the beverage industry with a Taco Bell twist,” the Irvine-based fast food giant states in a news release.
The move is part of a trend that some restaurant reporters have called a “beverage boom.” According to Nation’s Restaurant News, coffees, smoothies and juices provide customers relatively cheap indulgences.
Taco Bell is not alone in experimenting with beverage-driven concepts. McDonald’s announced a similar spinoff called CosMc’s a year ago when it opened its first test location in Bolingbrook, Ill.
Since then, six locations have opened in Texas serving such items as Coconut Mocha Cold Brew and Prickly Pear Slush.
McDonald’s hasn’t announced plans to open CosMc’s locations in California.
Information: tacobell.com
