Ten years ago, two hungry surfers hatched a plan to build a better sandwich. They sought a handheld meal elevated with a chef’s palette of complex flavors and premium ingredients, served in a beach-town storefront. Today, Sessions West Coast Deli has six locations, the busiest of which is at Woodbridge Village Center. Those two wave-riding, empire-building surfers are Matt Meddock, founder and partner, and Max Schlutz, executive chef and partner. We go behind the counter with Schlutz to learn what makes Sessions thrive.
The Summer Zephyr has been the top-selling sandwich since day one; what’s its special magic?
It’s where so many good things intersect: fresh, creamy mozzarella, juicy, marinated tomatoes, aromatic basil aioli and peppery arugula. Dean Kim of OC Baking has perfected the consummate French roll that’s a major factor in its appeal. Our founder, Matt Meddock, estimates we’ve served over 1 million of these sandwiches, which he named after his wife, Summer.
Other bestsellers?
Our simple burger is perfect, to my mind. Brussels sprouts are hugely popular: They’re sweet, spicy, crunchy and healthy. Breakfast burritos are big; we update them yearly, and I’m designing a special edition for the U.S. Open of Surfing this month.
How do you develop new sandwiches?
I usually start with a protein, then the bread, then supporting ingredients, textures and sauces. I often look to the East Coast, Italy and Australia for inspiration – all places known for a passion for food. I have to consider varying capabilities of six scratch kitchens, the ongoing access to ingredients, nutrition factors and, of course, the cost of every aspect.
What makes Irvine a good fit for Sessions?
There’s so much to love here! Plenty of activities, world-class education and easily accessible plazas such as Woodbridge. That’s Irvine – great pockets of family-friendly experiences and charming outdoor everything!”
Sessions co-founder Matt Meddock and his father, Ken, enjoy the view from the Woodbridge location.
